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Visionary Founders
Changing the world – sounds grand, doesn’t it?People changing the world are normal people with an idea, a vision, who took action. Behind every impactful organisation lies the story of a…
brand strategy – Business – creative business
No Wizard of Oz here
To all my female, control freak, weirdo entrepreneurs – I have a story to share. She gave me a huge insight last week during a workshop, about this very common trait that is a blessing and a…
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Foundations vs Non-profit: what ‘s the difference in their branding needs?
A great example of the nuanced role that brand plays is to look at social impact organisations, in particular at Foundations and those they support/partner with – i.e. grantees, awardees,…
brand strategy – Business – Social Impact
Types of Foundations and the differing demands on brand
Want to see awe-inspiring vision, unfathomable generosity and audacious drive? Look no further than foundations. We’ve worked with several foundations to date. >> Each have been…
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Social Impact Insights
The power in and need for brand consultancy for nonprofits and foundations – a look at some amazing insights from the social impact world. I recently came across a paper by Building Movement…
brand strategy
Brand Strategy Basics
Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not…
brand management – brand strategy – Business – creative business
The Rise of Female Founders
THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing…
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The changemakers mindset
I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For…
brand strategy – creative business
Origins of branding: dispelling the capitalist view
Recently I was confronted by the perception brand was the ultimate “capitalist construct, out to get one person to buy sh*t off someone instead of someone else.”Deep breath.I get it.But I…
brand strategy – Design
What makes a great logo?
A logo.Seen to be the shining beacon in branding, and first thing we think of when we think of it.But what is the role of a logo? What makes a great logo? How should you approach your logo design…
brand strategy – creative business – Design
Is brand and design all “fluff and nonsense”?
I remember a time many moons ago being told that brand and design (and indeed my career choice) was, and I quote, “money for old rope”. It stung.A lot. This was a person working in social…
brand management – brand strategy – Design
Design is change
Never too far from a good brand and design book, I was going through Marty Neumeier’s The Designful Company and saw this statement: Change is power. Design is change. Whilst some of us…