What does customer and brand experience mean? A look at brand touch points

What does customer and brand experience mean? A look at brand touch points

We know the importance of your customers – they are your absolute everything.  They are the very reason you are where you are today. 

How can you ensure this loyal follow continue to come back again and again – meeting and indeed exceeding their expectations, weaving a sense of consistency throughout everything you do?

You do this by having every brand touchpoint covered, designed and delivered against your values and brand promise.

How to build resilience in your brand in times of change

How to build resilience in your brand in times of change

We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability than ever before. Today, change is the new normal. This affects business, consumer behaviours, supply chains and makes future projections more difficult to navigate.

What does this mean for your brand and design assets of the business? How can change and brand be harnessed as a force for improvement, perspective change and innovation? How do you create a resilient brand that can survive these murky waters, where change is part of its DNA?

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

So, why does a brand need a personality and what does that actually mean?

As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a company shape the way people feel about its product or service, purpose or mission. It defines how you show up, how you talk and walk, look and feel; beyond just visual communication.

The 4P's. How to build your brand: Principles. Turn them into great customer experience.

The 4P's. How to build your brand: Principles. Turn them into great customer experience.

So, what do you stand for and how does this relate to your team’s operations and customer experience?

As part of my 4P’s and CORE IDEA framework, PRINCIPLES form the third ‘P’. 

Your principles, or brand values, are what you care about, how you want to be considered and what sit at the heart of your ideals.  These are not the value of your brand, although there is a link. Rather, they are what the brand holds paramount in the way it operates. Without values to guide you, your brand will seem like just any other business—rather than a distinctive, recognisable brand—and your growth and bottom line will suffer as a result.

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

So, what makes you unique? What’s your USP and how is your business differentiated?

As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE (PoD) forms the second ‘P’.  Your point of difference is the positive statements of differentiation in the market place against your competitors – your competitive advantage.

The Power of Series: Photography and the value of the professional headshot

The Power of Series: Photography and the value of the professional headshot

Here’s a question: Do you have that one portrait shot that captures your professionalism, your character, is flattering and doesn’t make you cringe?!

At some point in your professional career, it’s inevitable you’ll be asked to supply a picture of yourself, or your colleagues. What are you saying with the shots you then provide?

Here are 5 reasons to consider using a professional photographer to capture your headshots rather than relying on your smartphone…