So, what do you stand for and how does this relate to your team’s operations and customer experience?
As part of my 4P’s and CORE IDEA framework, PRINCIPLES form the third ‘P’.
Your principles, or brand values, are what you care about, how you want to be considered and what sit at the heart of your ideals. These are not the value of your brand, although there is a link. Rather, they are what the brand holds paramount in the way it operates. Without values to guide you, your brand will seem like just any other business—rather than a distinctive, recognisable brand—and your growth and bottom line will suffer as a result.