The 4P's. How to build your brand: Principles. Turn them into great customer experience.

The 4P's. How to build your brand: Principles. Turn them into great customer experience.

So, what do you stand for and how does this relate to your team’s operations and customer experience?

As part of my 4P’s and CORE IDEA framework, PRINCIPLES form the third ‘P’. 

Your principles, or brand values, are what you care about, how you want to be considered and what sit at the heart of your ideals.  These are not the value of your brand, although there is a link. Rather, they are what the brand holds paramount in the way it operates. Without values to guide you, your brand will seem like just any other business—rather than a distinctive, recognisable brand—and your growth and bottom line will suffer as a result.

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

So, what makes you unique? What’s your USP and how is your business differentiated?

As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE (PoD) forms the second ‘P’.  Your point of difference is the positive statements of differentiation in the market place against your competitors – your competitive advantage.

The Power of Series: Photography and the value of the professional headshot

The Power of Series: Photography and the value of the professional headshot

Here’s a question: Do you have that one portrait shot that captures your professionalism, your character, is flattering and doesn’t make you cringe?!

At some point in your professional career, it’s inevitable you’ll be asked to supply a picture of yourself, or your colleagues. What are you saying with the shots you then provide?

Here are 5 reasons to consider using a professional photographer to capture your headshots rather than relying on your smartphone…