brand strategy

The brand growth dilemma: To rebrand or refresh?

The brand growth dilemma: To rebrand or refresh?

Are you feeling that your brand growth is stagnating? Your audience aren’t engaging with it as much as they used to? You feel a slight cringe when you look at your outdated logo? Maybe you’ve been going a little while and now evolving into a different direction that your current brand doesn’t reflect...

Whatever the reason - you’re feeling that itch for change.

WHAT TO DO?!! Where do you start?! Which approach is best for my business?
This week we explore the options of refreshing vs rebranding your business.

What does customer and brand experience mean? A look at brand touch points

What does customer and brand experience mean? A look at brand touch points

We know the importance of your customers – they are your absolute everything.  They are the very reason you are where you are today. 

How can you ensure this loyal follow continue to come back again and again – meeting and indeed exceeding their expectations, weaving a sense of consistency throughout everything you do?

You do this by having every brand touchpoint covered, designed and delivered against your values and brand promise.

How to build resilience in your brand in times of change

How to build resilience in your brand in times of change

We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability than ever before. Today, change is the new normal. This affects business, consumer behaviours, supply chains and makes future projections more difficult to navigate.

What does this mean for your brand and design assets of the business? How can change and brand be harnessed as a force for improvement, perspective change and innovation? How do you create a resilient brand that can survive these murky waters, where change is part of its DNA?

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

So, why does a brand need a personality and what does that actually mean?

As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a company shape the way people feel about its product or service, purpose or mission. It defines how you show up, how you talk and walk, look and feel; beyond just visual communication.

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

So, what makes you unique? What’s your USP and how is your business differentiated?

As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE (PoD) forms the second ‘P’.  Your point of difference is the positive statements of differentiation in the market place against your competitors – your competitive advantage.