brand

The brand growth dilemma: To rebrand or refresh?

The brand growth dilemma: To rebrand or refresh?

Are you feeling that your brand growth is stagnating? Your audience aren’t engaging with it as much as they used to? You feel a slight cringe when you look at your outdated logo? Maybe you’ve been going a little while and now evolving into a different direction that your current brand doesn’t reflect...

Whatever the reason - you’re feeling that itch for change.

WHAT TO DO?!! Where do you start?! Which approach is best for my business?
This week we explore the options of refreshing vs rebranding your business.

How to build resilience in your brand in times of change

How to build resilience in your brand in times of change

We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability than ever before. Today, change is the new normal. This affects business, consumer behaviours, supply chains and makes future projections more difficult to navigate.

What does this mean for your brand and design assets of the business? How can change and brand be harnessed as a force for improvement, perspective change and innovation? How do you create a resilient brand that can survive these murky waters, where change is part of its DNA?

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

So, why does a brand need a personality and what does that actually mean?

As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a company shape the way people feel about its product or service, purpose or mission. It defines how you show up, how you talk and walk, look and feel; beyond just visual communication.