branding

Why is brand consistency so important? 5 reasons why brand guidelines are useful

Why is brand consistency so important? 5 reasons why brand guidelines are useful

A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything you do. 

This is where guidelines are key to helping maintain a consistent visual message, each time: now you’ve invested in getting it right, it needs to be on point every time!

Brand guidelines define how all the wonderful creative elements that make up your brand identity system are used and fundamentally frames how your business communicates with your audience.

How to build resilience in your brand in times of change

How to build resilience in your brand in times of change

We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability than ever before. Today, change is the new normal. This affects business, consumer behaviours, supply chains and makes future projections more difficult to navigate.

What does this mean for your brand and design assets of the business? How can change and brand be harnessed as a force for improvement, perspective change and innovation? How do you create a resilient brand that can survive these murky waters, where change is part of its DNA?