design

Why is brand consistency so important? 5 reasons why brand guidelines are useful

Why is brand consistency so important? 5 reasons why brand guidelines are useful

A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything you do. 

This is where guidelines are key to helping maintain a consistent visual message, each time: now you’ve invested in getting it right, it needs to be on point every time!

Brand guidelines define how all the wonderful creative elements that make up your brand identity system are used and fundamentally frames how your business communicates with your audience.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

So, why does a brand need a personality and what does that actually mean?

As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a company shape the way people feel about its product or service, purpose or mission. It defines how you show up, how you talk and walk, look and feel; beyond just visual communication.