So, what’s the purpose of brand purpose and what’s the why behind your business?
As part of my 4P’s and CORE IDEA framework, PURPOSE forms the first, all important ‘P’. The purpose of a brand is the “why” behind your existence for your audience.
Are you feeling that your brand growth is stagnating? Your audience aren’t engaging with it as much as they used to? You feel a slight cringe when you look at your outdated logo? Maybe you’ve been going a little while and now evolving into a different direction that your current brand doesn’t reflect...
WHAT TO DO?!! Where do you start?! Which approach is best for my business?
This week we explore the options of refreshing vs rebranding your business.