personality

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.

So, why does a brand need a personality and what does that actually mean?

As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a company shape the way people feel about its product or service, purpose or mission. It defines how you show up, how you talk and walk, look and feel; beyond just visual communication.