pod

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

The 4P's. How to build your brand: Point of Difference. Turn POD into your USP

So, what makes you unique? What’s your USP and how is your business differentiated?

As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE (PoD) forms the second ‘P’.  Your point of difference is the positive statements of differentiation in the market place against your competitors – your competitive advantage.