To reframe and reposition sport strategy through experiences and emotional responses.
Researcher, strategist and sports fanatic, Dannielle Roberts, has long advocated the benefits of sport in shifting behaviours and engagement. Her studies and experience of how sports strategy can increase uptake in new audiences to sustainably increase sporting activity have led to the creation of Proper Active - a new consultancy in sporting initiatives and training design.
Creative strategy and brand creation was required. Worked closely with Dannielle in defining her vision and the brand CORE IDEA. Ongoing creative delivery across sales and marketing materials.
Start-up Brand Package - Branding Design